While this type of technology isn’t new, what makes it ‘game-changing’ is its ability to generate text that is, perhaps, as close to the real deal as it gets.

Inherently though, this new-age approach to financial marketing does present challenges – particularly in terms of creating a stand out in an increasingly crowded market.Įnter ChatGPT – a powerful tool that can help firms enhance their marketing activities at a pace and with ease.įor the uninitiated, ChatGPT is a state-of-the-art machine learning model created by OpenAI which can generate human-like responses to natural language queries and conversations. As with the wider digital marketing landscape, they have come to expect a compelling digital journey, one which engages them from the offset, anticipates their needs and provides relevant, transparent and simple products and services. Today’s digital-first customers now want it all from the online experience provided by the financial providers they buy into. Sarah Groves, Co-owner and Director at Catalystįor years, having a financial advisor, bank manager, or the like might have involved lots of paperwork, phone calls and attending face-to-face meetings.

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